“We would go eat roast pork Sunday nights, and I grew up eating dumplings and discovering that wonton soup and matzoh ball soup are really kind of the same idea they’re not exactly the same but they’re not so very different.” “The menu is based on my weird understanding of what Jewish food is, or deli food is, because I grew up not knowing that Chinese food wasn’t part of the Jewish diet,” he says. There’ll be salads, too, like, say, a macaroni salad reminiscent of Chinese peanut noodles, or a vegan kale-and-radish option coated in a garlicky miso vinaigrette. There’s a chicken salad sandwich on the menu, but it’s inspired by the classic Hainanese chicken rice rice, so sure, there’ll be aioli and celery, but you can also expect fresh ginger and scallion, while the roast beef features those shiso-pickled onions along with a house-made horseradish crème fraîche. That smoked grilled cheese, by the way, comes gooey with onion-and-fig jam and spiced with Balinese pepper. When not scouring farmers’ markets and pickling batches of shiso-tinged onions, the ardent home cook has also been experimenting with what he’s calling “Holla”: a combination of traditional Jewish challah, which he grew up with, and Hokkaido milk bread that results in a milky, eggy, buttery, brioche-adjacent loaf that’s perfect for his smoked grilled cheese. In the next few weeks, Strauss will fill that deli case with his own house-cured, -smoked and -roasted meats piled onto Delicias’s custom rolls, as well as his own house-baked rye. ![]() Flask owner Peter Jarjour knocked down the door that separated Fall’s sandwich speakeasy from the storefront, adding rows and rows of an expanded liquor selection in its place-and nixing the “Do you sell birthday candles?” mantra that used to unlock access to the deli.Ī post shared by Jeff Strauss on at 9:53am PDT The liquor store is already up and running in the “COLDEST BEER IN TOWN” building on the corner of Figueroa and Avenue 59, formerly home to Jeremy Fall’s Tinfoil Liquor & Grocery. “I love the idea that the community is involved in this, and that I can support them," he says. Sourcing nearly all of his bread from Delicias Bakery & Some, and rolling out his offerings and hours slowly to listen to residents, he’s hoping to bring his first brick-and-mortar to the fast-changing neighborhood respectfully. “This deli is what happens when you take a confused Jewish kid from the Northeast and slam him into a 30-year experience of the ethnic wonderland of Los Angeles,” says Strauss, whose deli is set to launch within the new, Northeast L.A. This time the stories won’t be those of Ross and Rachel or of Will Smith or Reba McEntire, who’ve also gotten the Strauss treatment, but of Jewish flavor and the intersection of Chinese, Japanese and Latin culture spread together on bread from the vegan-friendly panadería down the block. ![]() The self-trained cook and former Friends producer is teaming up with one of Studio City’s favorite bottle shops to launch a new deli, Jeff’s Table, on one of the busiest stretches in Highland Park. ![]() With more than three decades of experience telling stories on screen-and what feels like a lifetime experimenting in the kitchen-writer-producer Jeff Strauss is finally, officially, telling stories with food.
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